Is he the package deal you're looking for?

Ed Sheeran and his management have created a very effective package deal and reputation in the music industry. The success of this package is clear, as Sheeran is continually touring, writing and working on new projects. The aim to constantly broaden his audience with the diversity of his music is visible, with Sheeran selling 4.4 million copies of X in 2014. ​X is a prime example of his varying styles, featuring I See Fire from a movie soundtrack, Tenerife Sea, a peaceful love song and the heavily contrasting Sing, which is a groovy dance track. Sheeran is always introducing new audiences to his music, although he continues to target the most appropriate audiences through the mature sound and themes of his pieces. Due to how effectively their strategy and package deal is currently working, there is no significant strategy that could be recommended to his team. Although Sheeran does have some presence in the online world such as on YouTube, he could bring further light to his music by adverting in this respect. This would bring attention from younger people who use Spotify, for example. In conclusion, Ed Sheeran’s package is very effective in marketing his music to an ever growing audience, as his record sales continue amaze.